Nana Addison

Founder & CEO Styleindi & CURL

Nana Addison -

Nana Addison is a FOCUS Magazine Top 100 Woman in Germany, EU Startup Magazine Top 10 Beauty & Tech Founder, and LinkedIn Top Voice inductee. The Ghanian-German is the first woman to bootstrap two businesses in Germany that have disrupted Germany's beauty and marketing industry. In 2023, Nana founded Styleindi GmbH, a global cosmetics CPG and tech company crafting inclusive and culturally conscious solutions for hair, skin, and body wellness aiming to disrupt Africas global beauty supply chain & ecosystem. Styleindi is the first Black women-founded CPG (Consumer Packaged Goods) startup in German history, backed by a venture capital firm. Ancient Beauty is the startups inaugural brand providing African botanical infused clean texture inclusive hair care products. Launched as an ecommerce-only brand in November 2023 ancient beauty achieved a 200% growth rate. Before Styleindi, Nana founded CURL Agency, Germany's go to boutique agency for inclusive and multicultural brand communication & expierence marketing. Additionally, she served as the founder and director of the CURL CON Festival, Germany's leading Multicultural Hair, Beauty and Lifestyle Festival, with over 10K attendees.

Programm

Mär07.

Popkultur & Internet Trends: Leere Hypes oder Lösung für Future Challenges?

Hype Culture, geprägt von Ungleichverteilung, asymmetrischer Kreativität und der Verschiebung von Aspiration, ist eine der größten Herausforderungen & Chancen unseres Jahrhunderts. Bolde These? Vielleicht.
Aber wer sich einmal mit den Schlangen vor neuen Fashion Brands beschäftigt hat oder die viralen Posts zu Promi-Beauty-Launches verfolgt weiß: Hypes rule the world. Sie bestimmen, welchen Dingen und Themen Wert beigemessen wird.
Die zentrale Frage dieses Panels lautet deshalb: Was wäre möglich, wenn – anstatt auf reinen Kapitalismus – die kreative Energie unserer Hype Culture auf die sozialen, ökologischen und ökonomischen Herausforderungen unserer Zukunft gelenkt würde?

Format: Panel

Stage: K6

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