Zamina Ahmad

AI Can Do Everything – But for Whom?

AI for a better world sounds good - but how do we ensure that it really helps? Zamina Ahmad, Fair AI expert and AI consultant, opens the track with the crucial preliminary question: Who is AI actually being built for? From her work on AI projects and impact and bias analyses, she distils three design principles for AI with real social benefits. Her appeal: those who consistently design in a user-centred and impact-conscious way develop better AI - and increase trust, acceptance and impact.

Business Value Meets Impact: Four AI Impulses & Joint Q&A

AI for a better world? In four compact 15-minute impulses, players from the cultural and creative industries will show how this can be achieved in concrete terms – scalable, implementation-orientated and with measurable added value. The focus is on inclusive design solutions, an AI chatbot to modernise support for those affected and gender equality in design. The contributions combine social benefit with business value and visualise who AI actually works for – and who is otherwise quickly overlooked.

This will be followed by a joint Q&A with all participants.