Svetlana Jakel

Kombinatrotweiss

CEO

Svetlana Jakel - Photo: Angelika Buettner — Photo: Angelika Buettner

Svetlana Jakel is an expert in visual language in illustration and visual communication. She is a trained fashion designer and clothing technician and combines creative practice with analytical thinking. Her profile is complemented by her qualification as a REFA specialist, which adds process understanding, structure and efficiency to her work. She specialises in developing precise, brand-compliant illustration concepts, translating complex content into clear visual systems and providing strategic advice on visual worlds with long-term relevance. She works at the interface between design, communication and business and shows how illustration can be used as a conscious tool to create orientation, convey attitude and make content understandable.

Programm

Apr28.

Technological Developments & Their Impact on Creative Processes

AI is celebrated as a revolution – but its training is often based on mass-used, unlicensed works, while illustrators struggle for fair remuneration. The impulse sheds light on how questionable training is turning into seemingly "legal" results, who is liable in the event of rights violations by AI images and why non-transparent platform licence models are increasingly bundling control over Europe's visual culture. The focus is on the pressure to transform to "fast and cheap": It threatens business foundations and devalues illustration as a protected intellectual achievement. A plea for clear rules, fair markets and genuine appreciation of creative work.

The impulse is part of "AI, Copyright, Business: Who Owns Creativity in the New AI Age?".

In cooperation with the Initiative Urheberrecht.

15:45–16:00h

Svetlana Jakel

Kombinatrotweiss

Programm

Technological Developments & Their Impact on Creative Processes

Format: Impulse

Stage: K2