Rhys Noelke

Bertelsmann

Chief Data Officer

Rhys Noelke is Chief Data Officer at Bertelsmann and heads the Tech & Data division at Group level. In this role, he drives the use of cloud, data and AI in the Group's global media, service and education companies. He previously worked at RTL Germany and RTL Group in Luxembourg, where his roles included strategy and business development. Today, he is also responsible for the Tech & Data Alliance and is Vice Chairman of IAB Europe.

Programm

Apr28.

AI at C-level: Business Models in Transition

Top managers from film, advertising and media discuss how AI is redefining their industries. Rhys Nölke sees AI as a key strategic growth driver for content and efficiency. Larissa Pohl emphasizes the disruptive effects on value creation and calls for clear political guidelines for the industry. Hannes Jakobsen designs AI-supported workflows in film production and calls for new rules for transparent processes. Dieter Gorny reminds us that technology has no impact without strong content.

AI – muse or monster? We are excited to see how the industry is shaping its future.

In cooperation with GWA (Gesamtverband Kommunikationsagenturen) and Produktionsallianz.

11:15–12:00h

Rhys Noelke

Bertelsmann

Programm

AI at C-level: Business Models in Transition

Format: Panel

Stage: K6