Prof Dr Oliver Lohmar

Macromedia University of Applied Sciences

Professor

Oliver Lohmar has been a professor specialising in media, event and HR management since 2009. He is currently researching innovation and AI-supported tools at Macromedia University. Leadership roles in research, consulting and education as well as expertise in diagnostics, coaching and human transformation characterise his current work and have sharpened his practical perspective. With his passion for music, culture and sport, he combines analytical expertise with creative forms of expression as a speaker. In addition to his academic work, Oliver Lohmar also works in practice as a speaker, consultant and trainer.

Programm

Apr28.

AI in Event Marketing: Insights from Scientific Research

The use of artificial intelligence has become an integral part of the day-to-day work of many creative managers. The presentation will show the extent to which event marketing in the creative industries is gaining new creative, strategic and operational opportunities through the use of AI. Based on a meta-analysis of international studies and supplementary research work, scientific findings on its use will be presented. The presentation offers a compact overview for all those who use or would like to use AI in event marketing.

16:30–16:45h

Prof Dr Oliver Lohmar

Macromedia University of Applied Sciences

Programm

AI in Event Marketing: Insights from Scientific Research

Format: Impulse

Stage: Foyer