Paula Lauterbach

From Content to Community: Creator Economy Between Entrepreneurship & Democratic Responsibility

Creators have long been more than just content producers. They build brands, develop business models, shape communities and influence social discourse. As independent entrepreneurs, they operate at the interface between the creative industries, the platform economy and the formation of public opinion.

The panel will shed light on what entrepreneurship in the creator economy means today and what democratic responsibility goes hand in hand with it. The focus will be on questions of sustainable business models as well as trust, participation and community building: What skills do creators need to be economically successful and socially effective? How are credible personal brands and resilient communities created? What role do platform logics, algorithms and monetisation models play for visibility, discourse quality and a democratic public sphere?

In cooperation with Intermate.