Nina Matzat

AI can do a lot. But AI agents can do more.

Generative AI makes mood boards, storyboards and quick visuals easier. But AI agents go further: They work independently, think in processes and take over complete to-do chains – so that you have time for what you were trained for: Good ideas. In this session, we will show you how agents sort unstructured briefings, formulate queries, summarize research, develop variants, adapt tonality to the briefing, check risks and translate feedback from threads into clear change lists. Practical, immediately applicable – "creative intelligence" to take away.

From Workflow to Added Value: AI Models for Press, Advertising & Creators

Workflow, value creation, growth – how is AI changing business models in the creative industries? In 15-minute impulses, players from economically strong submarkets such as design, advertising and press will present concrete, scalable business models in the age of AI: From AI-supported production processes to data-driven services and subscription strategies. The focus: Economic viability, fair value creation and entrepreneurial resilience in the digital transformation.

Impulses:

• Unlocking AI-Agent Economy with Masumi | Nina Matzat & Katrin Krall (Plan.Net)
• AI becomes infrastructure: How FUNKE is empowering editorial teams | Paul Elvers (FUNKE Media Group)
• From uncertainty to growth: AI as a lever for solo freelancers I Jenny Habertmehl

This will be followed by a discussion with all panellists.

In cooperation with brand eins.