Nina Matzat

Plan.Net Studios

General Manager

Nina Matzat -

Nina Matzat has a background in brand strategy and quickly found her way into technology after completing her studies. After many years at Google and as a freelancer, she co-founded a studio for new technologies under the umbrella of the Serviceplan Group in 2022. After virtual reality, spatial computing and blockchain, Agentic AI was added to the product portfolio. In 2025, Nina and a team of developers and product specialists built the world's first blockchain-based agent marketplace, Sōkosumi.com, a framework-agnostic and open-source platform on European soil with a global reach. It also sells and advises on customised agent solutions and drives the use of Agentic AI in the Serviceplan Group.

Programm

Apr28.

AI can do a lot. But AI agents can do more.

Generative AI makes mood boards, storyboards and quick visuals easier. But AI agents go further: They work independently, think in processes and take over complete to-do chains – so that you have time for what you were trained for: Good ideas. In this session, we will show you how agents sort unstructured briefings, formulate queries, summarize research, develop variants, adapt tonality to the briefing, check risks and translate feedback from threads into clear change lists. Practical, immediately applicable – "creative intelligence" to take away.

Format: Impulse

Stage: K6

Apr28.

From Workflow to Added Value: AI Models for Press, Advertising & Creators

Workflow, value creation, growth – how is AI changing business models in the creative industries? In 15-minute impulses, players from economically strong submarkets such as design, advertising and press will present concrete, scalable business models in the age of AI: From AI-supported production processes to data-driven services and subscription strategies. The focus: Economic viability, fair value creation and entrepreneurial resilience in the digital transformation.

Impulses:

This will be followed by a discussion with all panellists.

In cooperation with brand eins.

Format: Panel

Stage: K6

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