Larissa Pohl

Larissa Pohl is an experienced strategist and has been at the helm of WPP Open X in Europe since 2022. She is responsible for one of the agency's largest clients, The Coca-Cola Company, in the 39 European markets with over 55 brands. She began her career in 1996 at the agency wob, where she was appointed to the Supervisory Board in 2023. In 2007, she moved to Ogilvy and was promoted to Head of Strategy. This was followed by three years as Board Member & Partner at Jung von Matt, after which Pohl moved to Wunderman Thompson (now VML), where she first became CSO and then CEO. She has also been President of the German Association of Communication Agencies (GWA) since 2021.