Kerstin Gold

Self-employed

ArtTech Strategy Advisor, Art Market Expert

Kerstin Gold - Photo: Anna Wasilewski — Photo: Anna Wasilewski

Kerstin Gold is a Berlin-based strategy advisor working at the intersection of art, technology, and innovation. With a background in art market strategy, innovation consulting, arttech ecosystems, and AI-driven transformation, she advises galleries, cultural institutions, and foundations on digital transformation and future-oriented business models. She supports arttech and culturetech start-ups as a strategic advisor and advisory board member and collaborates with VC accelerator programs. As co-founder of the ART+TECH Report, she has been analyzing technology’s impact on the art ecosystem since 2020, focusing on how emerging technologies reshape markets, collector behavior, and new ownership models.

Programm

Apr29.

Financing 4.0: AI, Digital Markets & New Monetization Strategies

How can creative products and services be sustainably financed in a digital, AI-driven economy? "Financing 4.0" shows how platform economies, automation and new distribution channels are changing business models in the creative industries - and which monetisation strategies really work today. Classic and innovative approaches will be discussed: Commissioning and licensing models, subscriptions, crowdfunding, marketplaces and data-based revenue models. The focus will be on how financing structures and value creation logics are shifting as a result of AI - from pricing and rights to reach and customer relationships. The aim is to provide a practical update with concrete levers that help creative professionals and companies to build new sources of revenue and scale resiliently.

14:15–15:00h

Kerstin Gold

Self-employed

Programm

Financing 4.0: AI, Digital Markets & New Monetization Strategies

Format: Panel

Stage: K2