Jonas Kratz

Jung von Matt

Data Strategist

Jonas Kratz - Photo: Lukas Fiedler
Photo: Lukas Fiedler

Jonas Kratz is a Data Strategist at Jung von Matt. With a special feel for trends, cultural dynamics and digital fields of innovation, he combines strategic thinking with technological curiosity. As a member of the GWA Youngboard, he is committed to the next generation of the creative industry and provides impetus for future-oriented collaboration. He previously worked at RYSM (formerly ressourcenmangel). His academic background in psychology and neuroscience shapes his perspective on data, behaviour and communication – always with the aim of bringing creativity, technology and culture together.

Programm

Apr29.

Young Talent vs. AI: How Young Creatives are Changing Agencies Today

Automated imagery, AI-generated claims, data-driven campaigns: Agencies work differently than they did just a few years ago. But what does this mean for young talent - are they becoming superfluous or more important than ever? Nina Kirst and Jonas Kratz talk straight about entering the agency world: what skills really count, how much tech savvy does talent need - and how does creativity succeed as a team effort between man and machine? Plus: Why now is a good time to join.

In cooperation with Campaign Germany.

Format: Interview

Stage: K2

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