Jonas Johne

Hamburg Kreativ Gesellschaft

Head of Creative Business Academy

Jonas Johne - Photo: Lux Studio
Photo: Lux Studio

Jonas Johne heads the Creative Business Academy at Hamburg Kreativ Gesellschaft, the eight-month training and networking programme for the creative industries.

As an artist manager, he previously looked after music and stand-up artists, designed event concepts with his agency, curated conference programmes and advised companies in the music industry. Jonas studied Applied Cultural Studies at Leuphana University Lüneburg – with interruptions and practical placements in radio, marketing and event production.

Programm

Apr28.

Community Playground: Creative Business Pingpong

The best ideas come from a round of ping pong at the bar and good music. Every month, the Creative Business Academy invites you to a relaxed exchange of ideas and inspiration at the table tennis table. Connect with other creatives, be inspired by short presentations and show off your skills.

Creative Business Pingpong is a regular format organized by the Hamburg Kreativ Gesellschaft.

DJ: Hupe

Format: Side Program

Stage: P1

Apr29.

AI & Future Skills: Further Training in the AI Transformation

AI is dramatically shortening the half-life of expertise: Business models are under pressure, fields of work are shifting and the market is reorganizing who creates value. At this pace, it is no longer enough to possess knowledge – the decisive factor is how quickly you can absorb, apply and discard it.

Jonas Johnes' impulse sheds light on which areas of expertise really count in this transformation: Radical adaptability and surge skilling as a basic attitude, the Creative Generalist as a new job profile – who uses AI to take on tasks that used to require entire teams – and human skills as a decisive differentiating factor: Critical thinking, empathy and the ability to actively shape change. The presentation shows what further training needs to achieve so that people are not only dragged along in the AI transformation, but instead help to shape it.

Format: Impulse

Stage: Foyer

Apr29.

Community Playground: Creative Business Pingpong

The best ideas come from a round of ping pong at the bar and good music. Every month, the Creative Business Academy invites you to a relaxed exchange of ideas and inspiration at the table tennis table. Connect with other creatives, be inspired by short presentations and show off your skills.

Creative Business Pingpong is a regular format organized by the Hamburg Kreativ Gesellschaft.

DJ: Hupe

Format: Side Program

Stage: P1

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