Jenny Habermehl

From Uncertainty to Growth: AI as a Lever for Solo Freelancers

Generative AI is fundamentally changing creative work – and new opportunities are emerging for solo freelancers in particular to work more efficiently, sharpen their offerings and shape growth. Jenny Habermehl takes you on her journey through the last few years of her self-employment: where did she start, which experiments worked – and how did new services and products emerge from them? The impulse gives an honest insight into the opportunities, uncertainties and decisions along the way and shows how AI is shifting creative processes and thus opening up new entrepreneurial perspectives for creative professionals.

From Workflow to Added Value: AI Models for Press, Advertising & Creators

Workflow, value creation, growth – how is AI changing business models in the creative industries? In 15-minute impulses, players from economically strong submarkets such as design, advertising and press will present concrete, scalable business models in the age of AI: From AI-supported production processes to data-driven services and subscription strategies. The focus: Economic viability, fair value creation and entrepreneurial resilience in the digital transformation.

Impulses:

• Unlocking AI-Agent Economy with Masumi | Nina Matzat & Katrin Krall (Plan.Net)
• AI becomes infrastructure: How FUNKE is empowering editorial teams | Paul Elvers (FUNKE Media Group)
• From uncertainty to growth: AI as a lever for solo freelancers I Jenny Habertmehl

This will be followed by a discussion with all panellists.

In cooperation with brand eins.