Jakob Jochmann

pxi.design

Communication Architect

Jakob Jochmann is a communications architect and founder of the design lab pixelcraft innovation. After completing two master's degrees, postgraduate studies in Tokyo and working for consultancies and start-ups, he combines design, consultancy and research. With pxi.design, he shapes decision-making processes and supports companies in the creative industries in research and development projects, currently including AI-supported information processing (LiquidInfo) as well as sustainability and the energy transition. He is also an honorary board member of the Bundesverband der Kultur- und Kreativwirtschaft Deutschland e.V. (Federal Association of the German Cultural and Creative Industries).

Programm

Apr29.

Instructions for Decentralized Escalation: Underdog Expertise as a Driver for Innovation

Creative work should not be an underdog story – and yet it is often the "small" creatives who make structural change happen. The article asks how life experience, diversity and expertise from solo self-employed people to SMEs can be systematically incorporated into urgently needed innovation and R&D projects.

At the centre is a strategy of "shockwave riding": scaling effects are distributed across many shoulders, experiments become possible quickly and pragmatically. One example shows how small paradigm shifts can be trialled in the wake of the AI hype and large funding projects – with the aim of anchoring more added value on a broad basis.

This programme item is part of "Funding Futures: Funding that Makes Creative Ideas Possible".

At our participative Stage K4, we combine impulses with networking. Come along at the beginning of the session and take a look at all the projects. After a short project presentation, you will have the opportunity to network intensively with the people behind the projects and find out more about their work.

10:00–12:00h

Format: CaseNetworking

Stage: K4

Apr29.

Funding Futures: Financing That Makes Creative Ideas Possible

How do ideas become viable business models and who helps with financing? Different perspectives come together in this session: From targeted support for solo entrepreneurs to incubators for the music industry and tech to strategic innovation funding and unconventional approaches to growth.

Get to know programs such as Music WorX and Wavelab as well as KfW's funding opportunities – and discover with Jakob Jochmann why underdog mindsets can be a real driver of innovation.

Get into conversation with funders, program makers and creative entrepreneurs, ask your questions and find out which funding is right for your project. From initial ideas to scaling: Which paths will really get you ahead?

These are the impulses:

Financing Advice for Creative Start-ups

Innovation Funding from KfW for SMEs

Guide to Decentralized Escalation: Underdog Expertise as a Driver of Innovation

10:00–12:00h