Ines Rainer

creative.nrw

Project Lead

Ines Rainer - Photo: Bozica Babic — Photo: Bozica Babic

Ines Rainer worked for several years as an editor at a television production company in Cologne and realised formats for WDR. In 2012, she co-founded the Foodsharing association and served on its board before co-founding the start-up The Good Food in 2014. She has been part of creative.nrw since 2017, where she has been project manager since 2022 and is responsible for creative.projects and creative.challenges in particular. Her focus is on network building, strategic development and cross innovation.

Programm

Apr28.

If You Only Optimize, You Lose: How Cross Innovation Determines Competitiveness

Why is optimization no longer enough – and what really makes companies fit for the future? The panel shows why real innovation needs creative expertise. After a short trailer for the film "Der Unternehmer, das Dorf und die Künstler", Dr Martin Kiel, Robin Bühlmann and Eva Schiele-Recknagel will discuss how cross innovation triggers change: From new perspectives and responsible decisions to fresh value creation and long-term competitiveness. The film "Der Unternehmer, das Dorf und die Künstler" will then be shown in full.

In cooperation with DORTMUND KREATIV and creative.nrw.

17:00–18:00h

Ines Rainer

creative.nrw

Programm

If You Only Optimize, You Lose: How Cross Innovation Determines Competitiveness

Format: Panel

Stage: Alabama Cinema