Holger Volland

brand eins Medien

CEO

Holger Volland - Photo: Stefan Ostermeier — Photo: Stefan Ostermeier

Holger Volland is CEO of the business publisher brand eins, author of numerous books, member of the supervisory board and keynote speaker. His topics are AI, media and digital transformation. His most recent book "Overload" on generative AI was published. As a member of the Supervisory Board and Advisory Board, he is involved in ShelterBox Germany and the global AI science initiative Z-Inspection, among others. As a Global Responsible Leader (BMW foundation), he is committed to boardroom diversity.

Programm

Apr28.

From Workflow to Added Value: AI Models for Press, Advertising & Creators

Workflow, value creation, growth – how is AI changing business models in the creative industries? In 15-minute impulses, players from economically strong submarkets such as design, advertising and press will present concrete, scalable business models in the age of AI: From AI-supported production processes to data-driven services and subscription strategies. The focus: Economic viability, fair value creation and entrepreneurial resilience in the digital transformation.

Impulses:

Unlocking AI-Agent Economy with Masumi | Nina Matzat & Katrin Krall (Plan.Net)
AI becomes infrastructure: How FUNKE is empowering editorial teams | Paul Elvers (FUNKE Media Group)
From uncertainty to growth: AI as a lever for solo freelancers I Jenny Habertmehl

This will be followed by a discussion with all panellists.

In cooperation with brand eins.

14:45–15:00h

Holger Volland

brand eins Medien

Programm

From Workflow to Added Value: AI Models for Press, Advertising & Creators

Format: Panel

Stage: K6