Griselda Welsing

M.ORE than good enough.

She-EO

Griselda Welsing is an integrated marketing expert with over 25 years of experience in digital advertising, media, brand development and sales. After working as a consultant in international agencies and on the corporate side at L'Oréal, she was a Trusted Advisor for global consumer and tech brands at Google and Pinterest for over twelve years. Her focus is on meaningful brand building and empowering people to bring in their individual perspective in interaction with new technologies.

Programm

Apr28.

People, not AI: Letting Our Unique Shining Proposition Shine

AI raises many things to a new level of quality: texts are clearer, images are more coherent, decisions are prepared more quickly. This makes what only people can contribute all the more valuable: Attitude, intuition, humour, taste - and those unmistakable nooks and crannies that create identity. In this session, we will celebrate our USP as a "Unique Shining Proposition" and consciously utilise it: How do we create radiance beyond the standard look? How do teams, brands and ideas become recognisable again? An inspiring reset - for more self-confidence, the joy of being unique and the courage to be different.

17:00–17:15h

Griselda Welsing

M.ORE than good enough.

Programm

People, not AI: Letting Our Unique Shining Proposition Shine

Format: Impulse

Stage: Foyer