Dr Ulrike Müller

Ulrike Müller & Partners

Organisational Developer, University Lecturer (Creative Industries)

Dr Ulrike Müller - Photo: Franziskus Dornhege — Photo: Franziskus Dornhege

Ulrike Müller studied school music at the Lübeck University of Music, completed a Master of Business Administration at Henley Management College (UK) and gained her doctorate in Cultural Studies and Aesthetic Communication at the University of Hildesheim Foundation. She has been advising creative companies in London and Berlin for 25 years and is a certified AI manager from the Berlin AI Transformation Institute, a spin-off of the DFKI. She has also taught Entrepreneurial Development and Strategic Management at Zeppelin University Friedrichshafen, UdK Berlin, Hildesheim University Foundation, SRH University Berlin and bbw University Berlin, among others.

Programm

Apr29.

Learn AI, Strengthen Creativity: International Study Programs at a Glance

Artificial intelligence is fundamentally changing creative processes: generative tools accelerate idea generation, prototyping and scalable content production. At the same time, AI is shaping management - from data-based decisions and predictions to licence and rights management. This increases the skills requirements: Data and AI literacy, prompting and the integration of AI-supported tools into creative workflows.

Ulrike Müller's keynote speech will use international examples to show how new study programmes around the world are responding to this: Interdisciplinary, application-orientated and with modules on the technological, legal and ethical embedding of AI in the creative industries.

11:00–11:15h

Dr Ulrike Müller

Ulrike Müller & Partners

Programm

Learn AI, Strengthen Creativity: International Study Programs at a Glance

Format: Impulse

Stage: Foyer