Dr Philipp Busch

AI in Gamification & Serious Games: From Prototyping to Rethinking Balancing

What influence will AI have on the future of gamification and serious games? The impulse shows how AI is already changing game development today - from brainstorming and prototyping to testing and balancing. The focus is on how intelligent systems are transforming the scaling, maintenance and further development of gamified learning programmes and serious games: Iterate faster, personalise, adapt content dynamically and operate it in the long term. At the same time, it is about the necessary reflection: AI is a powerful ally whose use must be designed with clear quality criteria, responsibility and healthy scepticism.