Dr Kirsten Matheus

VDA, German Association of the Automotive Industry

Speaker

Dr Kirsten Matheus -

Kirsten Matheus holds a doctorate in engineering and economics. She has worked in the automotive industry since 2003 and spent over 16 years at BMW, where she played a key role in establishing Ethernet as a vehicle communication technology. In this context, she published two specialised books. Since September 2025, she has represented the specialist area of digitalisation at the VDA. She is particularly interested in the role of the creative industries in changing social norms.

Programm

Apr29.

Bye-bye Car Park? How New Mobility is Making Our Cities More Liveable

What will the city of tomorrow look like when mobility is rethought? AI, digitalisation and autonomous driving are not only changing the automotive industry, but also everyday life, neighbourhoods and the use of urban spaces. What does this mean for streets, squares and neighbourhoods - and who decides on the new rules of interaction?

This panel brings design, urban planning and politics into dialogue and shows how creative methods translate technological developments into liveable solutions: Less friction, more safety, better participation and more attractive public spaces. The focus is on networked systems, new services and design ideas that use mobility as a lever for urban quality - and turn transformation into real places of the future.

In cooperation with the German Association of the Automotive Industry (VDA).

Format: Panel

Stage: K2

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