Dr Kirsten Matheus
VDA, German Association of the Automotive Industry
Speaker

Kirsten Matheus holds a doctorate in engineering and economics. She has worked in the automotive industry since 2003 and spent over 16 years at BMW, where she played a key role in establishing Ethernet as a vehicle communication technology. In this context, she published two specialised books. Since September 2025, she has represented the specialist area of digitalisation at the VDA. She is particularly interested in the role of the creative industries in changing social norms.