1. Speakers
  2. Prof Dieter Gorny

Prof Dieter Gorny

Initiative Musik

Music Manager, Musician

Prof Dieter Gorny - Photo: Christoph Petras
Photo: Christoph Petras

Dieter Gorny studied double bass, piano and composition in Düsseldorf and Cologne. He was a lecturer at the Cologne and Hamburg music academies, the Folkwang University of the Arts in Essen and a professor at the HSD Düsseldorf. He founded the Rockbüro NRW, the Popkomm music trade fair, the music channel VIVA, was Chairman of the Board of VIVA Media AG, Executive Vice President of MTV Networks Europe, Artistic Director of the European Capital of Culture RUHR 2010, Managing Director of the European Centre for Creative Economy (ECCE), Chairman of the Board of the German Music Industry Association (BVMI), Chairman of the Supervisory Board of the Filmstiftung NRW and Commissioner for the Creative and Digital Economy at the Federal Ministry for Economic Affairs and Energy. Dieter Gorny is Chairman of the Supervisory Board of Initiative Musik and Adolf Grimme Award winner.

Programm

Apr28.

Commerce, Creativity & AI: Why the Cultural & Creative Industries Need to Take a Stand Now

In his keynote speech, Dieter Gorny, founder of VIVA, cultural manager and political thought leader at the interface between the creative industries and digitalisation, clearly focuses on curiosity: Keeping calm, lamenting less, seizing opportunities. Looking to the UK, he shows how a natural interplay between culture, creativity, economics and politics generates strength.

Gorny counters political inertia, criticises defensive reflexes towards AI and warns: "Don't just let the technology lead this debate, because it's the content that counts – without art and creatives, there is no economy." Instead of complaining about value creation, the cultural and creative industries need to talk boldly about innovation.

Format: Keynote

Stage: K6

Apr28.

AI at C-level: Business Models in Transition

Top managers from film, advertising and media discuss how AI is redefining their industries. Rhys Nölke sees AI as a key strategic growth driver for content and efficiency. Larissa Pohl emphasizes the disruptive effects on value creation and calls for clear political guidelines for the industry. Hannes Jakobsen designs AI-supported workflows in film production and calls for new rules for transparent processes. Dieter Gorny reminds us that technology has no impact without strong content.

AI – muse or monster? We are excited to see how the industry is shaping its future.

In cooperation with GWA (Gesamtverband Kommunikationsagenturen) and Produktionsallianz.

Format: Panel

Stage: K6

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