Detlef Schwarte

Reeperbahn Festival

Director

Detlef Schwarte, a sociology graduate, is co-founder of the Reeperbahn Festival, Europe's largest club festival and one of the world's most important conferences for the music industry. As festival director, Schwarte is responsible for the strategic development of the Reeperbahn Festival and the content of the programme, which includes more than 500 concerts, more than 300 sessions, networking events, showcases and award shows and welcomes 45,000 visitors from more than 40 countries. Schwarte is the initiator of the Federation of Music Conferences and was Managing Director of Häkken, a small music club in Hamburg-St.Pauli, from 2015 to 2025. He also designs and realises corporate and public events as a partner and managing director of Inferno Events, a Hamburg event agency.

Programm

Apr28.

Why AI Economies Need Cultural Legitimacy

The future of the AI economy is not just being programmed - it is being accepted or denied. This dynamic is particularly evident early on in the music industry: young target groups are not passive consumers, but active players who decide which AI applications, platform models and values gain social legitimacy. AI rarely fails because of performance, but because of trust. The impulse combines this perspective with European debates on the EU AI Act, Digital Services Act and platform responsibility - and makes it clear that sustainable digital economies are not created through compliance alone, but through participation and experience.

In cooperation with the Reeperbahn Festival / RBX.

14:00–14:15h

Detlef Schwarte

Reeperbahn Festival

Programm

Why AI Economies Need Cultural Legitimacy

Format: Impulse

Stage: Foyer