1. Speakers
  2. Dario Mohtachem

Dario Mohtachem

NEXperts

AI Consultant, Automation Specialist

Dario Mohtachem - Photo: Urbschat Berlin
Photo: Urbschat Berlin

As an AI consultant and automation specialist, Dario Mohtachem supports companies and agencies in integrating AI into their processes in a practical and meaningful way. His focus is on the technical implementation of AI agents and automation – from RAG integration and knowledge management to voicebots. As a technical enabler, he analyses processes, identifies potential and implements solutions that work in everyday life.

He previously worked in the creative industries for around ten years. This experience characterises his approach of combining technological possibilities with creative work processes so that AI simplifies routine and creates more space for ideas, strategy and creative work.

Programm

Apr29.

Content Production in the Age of AI: Between Variance, Differentiation & Humanity

Artificial intelligence influences how ideas arise, how creative processes are organized and how creativity becomes measurable impact. This is exactly where the masterclass comes in and makes it tangible how agency creative and content systems can already be set up and used today. It is aimed at decision-makers, strategists and creative professionals who want to understand how AI can create a new productive connection between creativity, efficiency and growth.

The focus is on the question of how creative organisations will work with AI in the future. A concrete practical example will be presented using the agentic content engine from NEXperts. This system shows how creative AI, data, automation and human control intertwine – and how such systems can be developed in organizations. The focus is on the strategic, technical and structural requirements for an agent-based creative or content engine.

Participants receive orientation, a practical model and a clear view of how creativity, brand and growth come together in the age of agentic systems.

In cooperation with NEXperts.

Format: Workshop

Stage: P1

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