Claudia S. Friedrich

Business Value Meets Impact: Four AI Impulses & Joint Q&A

AI for a better world? In four compact 15-minute impulses, players from the cultural and creative industries will show how this can be achieved in concrete terms – scalable, implementation-orientated and with measurable added value. The focus is on inclusive design solutions, an AI chatbot to modernise support for those affected and gender equality in design. The contributions combine social benefit with business value and visualise who AI actually works for – and who is otherwise quickly overlooked.

This will be followed by a joint Q&A with all participants.

Shaping Inclusion with AI: Social Added Value Meets Business Value

Toilets on trains are an underestimated factor in mobility and at the same time a deficit for the mobility transition. For many people, they are simply not usable - an example of how a lack of design prevents participation.

In an EU-funded project with an international client, creative design methods were combined with AI technologies to transform a functional space into an inclusive place that creates added social value and unlocks economic potential. AI played a central role both in the design process and in the solution itself.

AI-supported voice systems, sensor technology and digital assistance create a solution that can be transferred to other sectors, products and services. The keynote speech will provide practical insights: How does AI actually drive inclusion in the design process? Which models and tools can companies use to create value? How do design solutions visualise the value of creative work in the digital transformation?

The article is a call to see design as an economic force and inclusion as a driver of innovation - and to use supporting technologies such as AI in a meaningful and human-centred way.