Christian Mahnke

Interactive Audio Formats: New Opportunities for Publishers, Games & Brands

Interactive audio formats combine storytelling, technology and user interaction in a new way and open up completely new possibilities for publishers, game studios and brands. Instead of passive consumption, listeners are actively involved and make decisions that influence stories, learning content or brand experiences.

The presentation will show how interactive audiobooks, audio games and voice-based formats are already being used successfully today - from IP extensions in publishing to marketing and community formats to new use cases in the automotive and brand context. Specific practical examples will be used to explain the creative, technical and economic potential of interactive audio, how existing content can be efficiently transformed and the role played by AI, voice technology and no-code tools.

The lecture is aimed at decision-makers and creatives who understand audio as a strategic medium of the future and want to actively shape it.

In cooperation with EarReality.