Carena Barkow
Hamburg Media School
Lecturer
Carena Barkow is Head of Tech Advisory at a renowned technology company that supports companies end-to-end in the strategic categorisation, introduction and implementation of technology and AI. In her work, she supports managers and teams in gaining clarity, understanding interrelationships and making sustainable decisions. Her focus is on meaningfully integrating AI into processes and organisations, driving innovation and translating technological possibilities into effective, economically relevant solutions – even under complex regulatory conditions.
In her seminars at the Hamburg Media School, she combines strategic perspectives with concrete practical examples from consulting and transformation projects. The focus is not on speed at any price, but on sustainable value creation, organisational connectivity and the considered use of technology.