Aissu Diallo

BUTTER. Social

CEO

Aissu Diallo - Photo: Tabea Treichel — Photo: Tabea Treichel

Aissu Diallo is Managing Director and co-owner of BUTTER.Social. She previously held senior digital roles at renowned companies such as Warner Music, Deloitte Digital, and DDB Germany. Beyond agency life, Aissu serves as Vice President of the GWA, championing the future of the communications industry, and founded the event series "HerTable" to advance female empowerment. As a speaker, moderator, and juror, she is widely regarded as one of Germany’s most influential voices in modern brand leadership.

Programm

Apr29.

Financing 4.0: AI, Digital Markets & New Monetization Strategies

How can creative products and services be sustainably financed in a digital, AI-driven economy? "Financing 4.0" shows how platform economies, automation and new distribution channels are changing business models in the creative industries - and which monetisation strategies really work today. Classic and innovative approaches will be discussed: Commissioning and licensing models, subscriptions, crowdfunding, marketplaces and data-based revenue models. The focus will be on how financing structures and value creation logics are shifting as a result of AI - from pricing and rights to reach and customer relationships. The aim is to provide a practical update with concrete levers that help creative professionals and companies to build new sources of revenue and scale resiliently.

14:15–15:00h

Aissu Diallo

BUTTER. Social

Programm

Financing 4.0: AI, Digital Markets & New Monetization Strategies

Format: Panel

Stage: K2