Zoom out, Brain! What Creatives Already Feel About AI But Haven't Thought Through Yet

Boris EldagsenTamara Güçlü

The meta-medium AI turns creativity into assembly line goods. Everything becomes generatable, everything becomes content, the triggering of emotions is optimized. Boris Eldagsen, AI mastermind and artist at the interface of image, technology and meaning, zooms out: Why do we still need creatives if AI can make the audience feel?

In his impulse, he shows why the real problem is not AI, but meaning. And why creatives no longer have to produce, but have to decide what counts at all. In the subsequent conversation with Tamara Güclü, he discusses strategies against the great creative indifference.