AI Between Awakening and Fear: An Assessment of the Situation

Prof Nico HofmannTamara Güçlü

The cultural and creative industries are undergoing profound change: AI is accelerating processes, shaping new economies and calling old certainties into question. How do we navigate through these times, in which technological leaps and legal uncertainties create both opportunities and conflicts?

Nico Hofmann talks to Tamara Güçlü about this. The successful producer and director sees AI as a creative boost – from effects to animation – but clearly warns against the "massive expropriation of copyrights". His voice carries weight, and one thing is clear: this change can only be shaped intelligently by bringing together all 11 submarkets.

In co-operation with Nico Hofmann Film.